Who I am and what that means

I am a solutions-driven content designer, which means you’ll find me gathering user requirements, performing task analysis, creating wireframes and mock-ups, editing UI pattern libraries, and writing user-driven content in a brand’s authentic voice.

Digital design

Slightly different in scope than campaign-driven design, digital design for me is just as much about optimisation and understanding the user needs. It's a welcome puzzle to weave the unique brand voice with good design and best practice user research.

Content design

Content design is not the same as content marketing or editorial writing. It's about listening to a specific user need and finding the best way to fulfil it. You aren't just delivering "words". You're delivering the best "answer"... for now.

Problem solving

To solve problems, you need to be able to look at a problem and generate ideas from both a business and customer point of view. Often it's about digging deeper and knowing that a Beetle is sometimes a better solution than a Porsche. In context.

Latest posts

Writing samples and random musing

Older posts...

Get in Touch

I'd love to help your creative team solve problems in 2018

Where you'll find me

Glasgow City Centre or Kilwinning

Contact me