Going back to basics

If you’ve been on this site before, you’ll notice things look a little… different. That’s because I’m fully embracing the back to basics vibe right now. I’ve been growing ambivalent about the ‘always on’ lifestyle and how social media is shaping what see at all times. I find myself missing the days before Facebook, Twitter …

Search versus social content, and the value of content designers… found on the web this week

LinkedIn and content amplification This week, I came across Chloe Brooke’s 5 Ways LinkedIn Can Help Your Freelance Business, and she links to this great Slideshare on Search versus Social content.   I attended a Business Gateway DigitalBoost workshop last night and it touched on many of the same themes. Companies can be a little obsessed with …

Writer news…. Procopywriters survey and conference

There were two big pieces of news released this week from Procopywriters, the professional membership for copywriters in the UK. 2018 copywriting survey First up, Procopywriters released their 2018 copywriting survey this week. Interesting numbers for Scottish copywriters: Scottish membership remains steady at 5% The average daily rate for Scotland is now £284 The average …