As a content designer in Scotland...

I want to help you deliver simple, useful content so that your audience understands, acts and succeeds.

How having a content designer on your team can help you:
Simplify, simplify, simplify

If you want your content to rank well (for both readability and SEO), it should be written in plain language. Clear writing means clear thinking. Studies also show it improves other metrics like credibility and transparency. Content designers can help you make your content accessible to more of your intended audience.

Content design

When you go beyond thinking of copywriting as ‘selling stuff’ and focus on user need, that’s content design. It’s about creating content to serve user needs, even if the end result isn’t necessarily words. Content designers help you decide on the types of content you need to serve your users.

Live by the brand book

If you want team members to use the right language when talking to customers, share the same language from the beginning. Speak to employees the same way you talk to your customers. Content designers can help you evolve and apply your style guide inside and out so that it is accessible and clear.

Kill your darlings

Every storyteller learns this essential rule. Cut out anything that that doesn’t serve the story, even if you love it. The same applies for business content. It’s harder to spot because while you live and breathe your business, you don’t think of content as your darling. Content designers help strengthen ‘stories’ by snipping this fluff.

Hi. I'm Claire Rooney. Let's craft content to serve your audience.

A holistic approach to content

If you have a website, you serve content. Words, pictures, videos, sounds, anything that helps your audience solve a need - that's content.
Reframe.

Collaborative and solutions-focused, I’m on a mission to design engaging, useful content to answer the right questions for the ideal audience in the best way.

I'm happiest working within multi-disciplinary teams to unpack the audience's problems and figure out how to solve them. You'll never catch me saying "but that's how we've always done it" or "my way or the highway". The best solutions are earned by reframing the problem, even if that means letting go of what you've already learned. If terms like 'constant improvement' and 'lifelong learning' don't scare you, let's connect.

  • Investigate

    Know the audience

  • Empathise

    Speak their language

  • Ideate

    Solve their problems

Brands I've worked with
Registers of Scotland eBucks FNB RMB Bosasa Learn.co.uk

Latest additions to the portfolio

Here are some examples of my content. I work with internal teams, unpublished authors, and ghostwriters, so I can't always share what I'm working on. If you're looking for something specific, get in touch and I'll see what I can do.
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Words from people I've worked with

Connect with me

Claire Rooney
Go to Claire Rooney
Content designer